A Brief History of Spam

In the early days of the Internet, spammers primarily targeted newsgroups on USENET, the online conferencing system. These are newsgroups that are organized as forums to discuss particular topics. As electronic messaging systems advanced, it made possible the practice of cross posting - posting the exact same message to multiple newsgroups and other online forums.

Spammers were quick to adopt cross posting as a tool of their trade. Now, they could send the same electronic message to thousands of newsgroup members at the one time. Not only could they target a larger audience with one posting, but they also did not have to differentiate between the interests and focus of the individual forums that they targeted. What's more it cost them next to nothing to spam these newsgroups.

As email became an increasingly widespread mode of communication, the spammers shifted their focus the massive audience that it made available to them. Mass emailing software soon became another essential tool of their trade, as they begun to use this application to send junk email to thousands upon thousands of unwilling recipients.

The spam industry also adapted the available Internet technology to create the "spambot". A spambot is an automated program that will rove the Internet, "harvesting" email addresses from newsgroup postings and from other websites. It literally gathers thousands of email addresses in a single hour. These are compiled into bulk mailing lists with which the spammers can thousands of victims at a time.

The practice of sending out unsolicited, unwanted junk email and junk postings came to be called "spam." The term is commonly believed to have been derived from a British comedy skit by Monty Python, in which a restaurant serves each meal with a side of spam. As a waitress emphasizes to a couple the availability of spam with every dish, a group of Viking patrons break out in song, singing "SPAM, SPAM, and SPAM... lovely SPAM! Wonderful SPAM!" in a loud chorus. In the 80's, the term was adopted to refer to the junk emails and postings, and the name stuck.

The earliest, most widely known incident of commercial spamming dates back to 1994. It involved two lawyers who spammed USENET to advertise their services as immigration lawyers. They later expanded their marketing efforts to include email spam. The incident is commonly referred to as the "Green Card Spam."

This nefarious industry has since grown in leaps and bounds. Today, more than half of the trillion-plus emails that are sent and received are spam. Initially, spam was generally advertising-related email. In more recent years, however, a particularly nasty crop of spammers has emerged, who send out their spam with nothing less than malicious and/or criminal intent. Some send out spam that contains viruses or malicious code. Others devise scams intended to defraud you of your money. And then there are those whose focus is identity theft.

Benign or malicious, commercial or criminal - spam has transformed the way we communicate electronically, and will continue to do so well into the near future and very likely beyond. Spam has become a regular, albeit unwanted, fact of online life.

Understanding Spam

Anyone who has an email address needs no introduction to this pesky phenomenon of electronic communication. Spam is unwanted, unsolicited commercial email that is mailed in bulk to thousands, even millions of recipients simultaneously.  Much of the confusion regarding spam comes from a lack of understanding the everyday email user may have regarding the ways and motivations of the spammers.

Whether a given email is spam or not spam can be said to be in the eye of the beholder. There are legitimate email marketers out there, who comply with all applicable laws when they do their bulk emailing. They will, for example, only send their advertising to recipients who have subscribed to their emailing list. In fact, informal studies have shown that currently, only about half of all spam is deceptive or fraudulent; roughly half of all spam contains genuine marketing messages. Thanks to spammers, all email marketing is tainted with a bad name.

The nature of spam has less to do with its commercial content than with the fact that it is unsolicited and sent out in bulk.  There are two categories of spam: unsolicited bulk email and unsolicited commercial emaUnsolicited bulk email is mass-mailed to recipients who have not given their consent to receive it. This category of spam encompasses jokes, chain letters, virus alerts, etc. unsolicited commercial email targets your wallet. This subset of spam includes get-rich- quick and pyramid schemes, stock offerings for pennystocks, spamming software and fake pharmaceuticals.

While most spam is generally mailed out to advertise a product or service, some is malicious in content and intent. It runs the gamut from jokes and ads, to stock-market scams and virus-laden emails. Spammers, those obnoxious folks who send you spam, will target you because:

- They want you to buy something

- They defraud you out of your hard-earned money

- They want to confirm that your email address is a real live one (and then add you to a spam mailing list)

- They just want to shock and offend

The huge volume of spam has created big problems. While it is free for the spammer to send out his millions of spam emails, the cost of the bandwidth that this junk mail takes up borne by the internet service provider (ISP). The ISP, not one to bear this expensive burden on its own, will pass on some of the cost to you in the form of price increases.

You also pay the price for spam in the time wasted sorting through and deleting junk mail, the loss in productivity and the pure aggravation of having to deal with it. It also raises security issues because it may contain viruses that are harmful to your computer.

How do you spot spam when it lands in your inbox?
Here are a few things you can look for that are a dead give-away

- Email from someone you do not know
- Nonsensical subject lines
- Outlandish promises of money, exotic cruises and lonely housewives
- Adult or pornographic content
- Unsubscribe links in unsolicited email
- Very brief emails - a line or two

You should be aware that spammers often send you email that is designed to look like it came from an acquaintance of yours, a reputable company or a reply to an email from you.